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Certified Agile Marketing Specialist (CAMS)

Certified Agile Marketing Specialist (CAMS) Course Summary

The Certified Agile Marketing Specialist (CAMS) is a 2-day course that brings together the core concepts of Agile and Scrum when applied to the Marketing and Sales department of an organization.

Through an experiential, hands-on learning approach, this course provides foundational education in Agile and Scrum, including its values, principles, and practices. This interactive learning approach will include a variety of exercises, activities, and discussions for attendees to learn how to apply Scrum in both software and non-software development scenarios.

Upon Completing The CAMS Course:

  • Qualification for Certified Agile Marketing Specialist™ (CAMS) Certification after passing a short certification exam
  • One-year membership in the Agile Marketing Academy
  • 14 PDUs from PMI (Project Management Institute)
  • PMI-ACP: This course counts as 14 of the 21 contact hours needed to be eligible for the PMI-ACP certification.

Who Should Attend the CAMS Training Course

This course is appropriate for anyone in a marketing role, including managers, project team members, stakeholders, and anyone who wants to understand how to apply Agile to get results beyond just IT and in the Marketing arena.

Certified Agile Marketing Specialist Course Outline

  •  Agile Marketing Intro and Overview
  •  Personas and Value Propositions
  •  Building Your Sales Letter
  •  Funnel Launching and Analytics
  •  Inspect and Improve
  •  Final Exam

Key Learning Outcomes

In this Certified Agile Marketing Specialist course, you will learn:
  • Persona Creation and Targeting Analysis
  • Focused User Story Building
  • Landing Pages
  • Targeted Facebook and Gooogle Ads
  • Opt-ins and Lead Magnets
  • Email Marketing
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