CERTIFIED AGILE marketing specialist (CAms) TRAINING

CAMS Agile-Marketing-Specialist

COURSE SUMMARY

The Certified Agile Marketing Specialist (CAMS) is a 2-day course that brings together the core concepts of Agile and Scrum when applied to the Marketing and Sales department of an organization.

Through an experiential, hands-on learning approach, this course provides foundational education in Agile and Scrum, including its values, principles, and practices. This interactive learning approach will include a variety of exercises, activities, and discussions for attendees to learn how to apply Scrum in both software and non-software development scenarios.

COURSE OUTLINE

  • Agile Marketing Intro and Overview
  • Personas and Value Propositions
  • Building Your Sales Letter
  • Funnel Launching and Analytics
  • Inspect and Improve
  • Final Exam

KEY LEARNING OUTCOMES

  • Persona Creation and Targeting Analysis
  • Focused User Story Building
  • Landing Pages
  • Targeted Facebook and Gooogle Ads
  • Opt-ins and Lead Magnets
  • Email Marketing
agiles scrum training

WHO SHOULD ATTEND

This course is appropriate for anyone in a marketing role, including managers, project team members, stakeholders, and anyone who wants to understand how to apply Agile to get results beyond just IT and in the Marketing arena.

  • Managers
  • Project team members
  • Stakeholders

TAKE THE CAMS ONLINE COURSE TODAY

  • Qualification for Certified Agile Marketing Specialistâ„¢ (CAMS) Certification after passing a short certification exam
  • One-year membership in the Agile Marketing Academy
  • 14 PDUs from PMI (Project Management Institute)

our agile training clients

Agile training clients Vitality Chicago Inc.
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